Mastering Nonprofit PR: Strategies for Effective Media Engagement

About this Roundtable

Public relations is a powerful tool for nonprofits ⁠— helping organizations extend their reach, raise awareness, and build credibility. But navigating the complexities of the media landscape can feel daunting, especially for nonprofits with limited resources. In this interactive roundtable, we'll dive into practical PR techniques tailored for nonprofit organizations.

Join PR strategist Bridget Kagan Jennison as she shares insights on:

• How to identify and engage media outlets that align with your mission
  
• Best practices for building long-term media relationships
  
• Crafting messages that resonate with reporters and editors
  
• Maximizing opportunities for media exposure, even on a limited budget

Join this interactive discussion to discover the essential steps to elevate your nonprofit’s visibility and impact. Don’t miss this opportunity to sharpen your PR skills and take your organization’s communication strategy to the next level!

About the Speaker

Bridget Kagan Jennison
Founder, Bridget Kagan Jennison Marketing and Communications

Bridget Kagan Jennison is a senior-level communications strategist with more than 15 years of experience in marketing and communications. Her work spans the cultural, financial, healthcare, nonprofit, technology, education sectors.

Jennison began her career working on marketing programs for the downtown business and tourism district in Highland Park, Illinois. She then joined Chicago-based PR firm, Public Communications Inc. (PCI), where she spent seven years leading integrated communications campaigns for clients including the AstraZeneca HealthCare Foundation, Athletico Physical Therapy, Shedd Aquarium, Walgreens, and Chicago’s Newberry Library.

After transitioning from agency work to in-house roles, Jennison spent two years as head of marketing at a private high school in Rockford, Illinois. She then assumed the role of director of marketing at Rockford University where she helped strengthen the institution’s brand, support the school’s enrollment and advancement efforts, and oversaw the university’s year-long 175th anniversary celebration.

In 2022, Jennison launched an independent strategic communications practice to help clients achieve their goals through impactful messaging that resonates authentically with their audiences.

Jennison graduated from Marquette University with a degree in journalism. She lives in the greater Chicago area with her husband, two sons, one anxious Scottish Terrier, and one hyper Goldendoodle.

Registration Information

• Registration is required for all WID-NJ roundtable events
  
• Free for members | $20 for non-members
• All levels of experience in development, fundraising, and nonprofit management are welcome

To view a list of our upcoming events, visit www.widnewjersey.org/events and save your spots today!